Philip Graves explores the “mind gap” between conscious and unconscious thought – and behavior

Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to M

Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shoppin

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to m

Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consum