Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them.

In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a powe

"What the heck is my partner thinking?" is a common refrain in romantic relationships, and with good reason. Every person is wired for love differently, with di

This reissue of Bob Woodword’s classic book about John Belushi—one of the most interesting performers and personalities in show business history—“is tol

For over fifty years, Needfinding has been one of the core classes in the design program at Stanford University. Its premise is that by studying the world aroun