The Product Manager's Handbook
| Author | : Linda Gorchels |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 312 |
| Release | : 2000 |
| ISBN-10 | : UCSD:31822028802999 |
| ISBN-13 | : |
| Rating | : 4/5 (99 Downloads) |
Book Synopsis The Product Manager's Handbook by : Linda Gorchels
Download or read book The Product Manager's Handbook written by Linda Gorchels and published by McGraw-Hill Companies. This book was released on 2000 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This revised and updated edition fully integrates the Internet and other digital technologies into the product manager's portfolio of tools. The book includes all new information on what it takes to be a successful product manager. It explains the product manager's role in the planning process (including strategic and operational planning), how to evaluate product portfolios, how to propose and develop successful new products, and much more."--BOOK JACKET.
