The Making of a Name

The Making of a Name
Author :
Publisher : Oxford : Oxford University Press
Total Pages : 286
Release :
ISBN-10 : 9780195168723
ISBN-13 : 0195168720
Rating : 4/5 (23 Downloads)
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Book Synopsis The Making of a Name by : Steve Rivkin

Download or read book The Making of a Name written by Steve Rivkin and published by Oxford : Oxford University Press. This book was released on 2004 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this insightful look at brand names, the authors explain how they differ from other names and how they can spell the difference between bankruptcy and marketplace triumph.


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