The Magic Slice: How to Master the Art of Storytelling for Business

Download or read book The Magic Slice: How to Master the Art of Storytelling for Business written by Jack Murray and published by Houndstooth Press. This book was released on 2021-10-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have a great product or service, but people aren't responding to your marketing-or your message. You're brimming with enthusiasm, but you don't know how to spread the word. You need a story. Driven by real-life stories and case studies, The Magic Slice is a clarion call for anyone who needs to find their own Magic Slice-that unique place where what you want to say is exactly what your audience wants to hear. Learn to apply the Six-Step Magic Slice Process. Unlock your creativity and practice it every day. Discover the science behind storytelling that will make you a magnetic communicator. Walk step by step through the process of coming up with a story idea, applying key story elements, and structuring your story to give it impact. Whether you're a founder, CEO, or communications manager, The Magic Slice is the missing element that can transform your message into a compelling story.