For when you really have to get your point across… *Expanded and Revised: Including new chapters on leadership, Obama’s oratorical mastery, the pitfalls of

The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully �

The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully �

THE NEW YORK TIMES BESTSELLER Your ultimate guide to the art of winning arguments, in a brand new edition Everyone is always trying to persuade us of something:

A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated. The time-tested secr