Summary: Ben & Jerry's. The Inside Scoop - Fred "Chico" Lager

Download or read book Summary: Ben & Jerry's. The Inside Scoop - Fred "Chico" Lager written by BusinessNews Publishing and published by . This book was released on 2012 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work offers a summary of the book ""BEN & JERRY'S: THE INSIDE SCOOP, How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor"" by Fred ""Chico"" Lager. Fred ""Chico"" Lager is a former CEO of the Ben & Jerry's ice cream company. He joined the company in 1982, and together with Ben Cohen and Jerry Greenfield, he built this successful company. In Ben & Jerry's: The Inside Scoop, Fred ""Chico"" Lager tells his own experiences creating this brilliant business. Indeed, in less than 15 years, Ben & Jerry's grew from an ice cream parlor in an abandoned gas station in.