With engaging readings and proven writing instruction, Subject & Strategy guides students in selecting, practicing, and mastering writing strategies that will h

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Fad-Free Strategy provides a ground-breaking approach to making better business strategy decisions: more efficient, open to out-of-the-box opportunities and evi

With Subject and Strategy, you get interesting readings, writing strategies that you can apply to any course, and confirmation of yourself as a writer.

The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and smal