Storytelling

Author	: Klaus Fog
Publisher	: Springer Science & Business Media
Total Pages	: 246
Release	: 2004-12-06
ISBN-10	: 3540235019
ISBN-13	: 9783540235019
Rating	: 4/5 (19 Downloads)

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Book Synopsis Storytelling by : Klaus Fog

Download or read book Storytelling written by Klaus Fog and published by Springer Science & Business Media. This book was released on 2004-12-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.

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