Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides ente

This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and founda

This book contains a number of unique and unconventional business concepts, starting with the Robin Hood Method itself. The Method involves working collaborativ

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing o

A fresh retelling of the Robin Hood legends. Also examines the historical evidence behind the legends.