Purple Cow

Purple Cow
Author :
Publisher : Penguin UK
Total Pages : 160
Release :
ISBN-10 : 9780141924861
ISBN-13 : 0141924861
Rating : 4/5 (61 Downloads)

Book Synopsis Purple Cow by : Seth Godin

Download or read book Purple Cow written by Seth Godin and published by Penguin UK. This book was released on 2005-01-27 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.


Purple Cow Related Books

Purple Cow
Language: en
Pages: 160
Authors: Seth Godin
Categories: Business & Economics
Type: BOOK - Published: 2005-01-27 - Publisher: Penguin UK

DOWNLOAD EBOOK

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in com
The Purple Cow!
Language: en
Pages: 51
Authors: Gelett Burgess
Categories: Fiction
Type: BOOK - Published: 2019-12-03 - Publisher: Good Press

DOWNLOAD EBOOK

"The Purple Cow!" written by Gelett Burgess is a delightful collection of humorous and whimsical poems that showcase the author's wit and clever wordplay. Burge
The Man in the Purple Cow House
Language: en
Pages:
Authors: Mary Ames Mitchell
Categories:
Type: BOOK - Published: 2017-06 - Publisher:

DOWNLOAD EBOOK

Mary Ames Mitchell searches for her father, Thomas Winter Ames, fearing he has become homeless on the streets of Santa Monica, California. She wants to know wha
Purple on the Inside
Language: en
Pages: 0
Authors: Kirk Thompson
Categories: Corporate culture
Type: BOOK - Published: 2019-10-28 - Publisher:

DOWNLOAD EBOOK

J.B. Hunt Transport hit the national business scene as a trucking company led by a dynamic founder known for his boundless optimism, untamed vision, and salesma