The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edit

Packaging Sustainability Take the lead with sustainable package design solutions The classic role of packaging is to “Protect, Inform, and Sell.” Today, pac

Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are

Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary design solutions of product packaging.

While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product.