This is an excellent and useful introduction to basic semiotic ideas and analytical techniques. It shows how semiotics increases the ability to know oneself.

Why do people routinely risk their health by smoking cigarettes? Why do some females make walking a struggle by donning high heels? In a fully updated edition,

Why do people routinely risk their health by smoking cigarettes? Why do some females make walking a struggle by donning high heels? In a fully updated edition,

Based on the premise that deconstruction and demystification are a necessary counterforce to 'shared myths', Tochon offers a provocative assessment of mass educ