Mobilized Marketing and the Consumer: Technological Developments and Challenges

Mobilized Marketing and the Consumer: Technological Developments and Challenges
Author :
Publisher : IGI Global
Total Pages : 292
Release :
ISBN-10 : 9781605669175
ISBN-13 : 1605669172
Rating : 4/5 (75 Downloads)
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Book Synopsis Mobilized Marketing and the Consumer: Technological Developments and Challenges by : Yamamoto, Gonca Telli

Download or read book Mobilized Marketing and the Consumer: Technological Developments and Challenges written by Yamamoto, Gonca Telli and published by IGI Global. This book was released on 2009-11-30 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.


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