Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them? Whether you a

Bailey examines the viable idea that moms are a separate and distinct group that responds to different stimuli. This book uncovers the critical components neces

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your

Mums hold the key to the kingdom, influencing over 250 billion in consumer spending each year. But how well do you really know and understand them? Many brands

Mums hold the key to the kingdom, influencing over 250 billion in consumer spending each year. But how well do you really know and understand them? Many brands