Luxury Brands in China and India

Download or read book Luxury Brands in China and India written by Glyn Atwal and published by Springer. This book was released on 2017-06-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.