Changes within the travel industry, such as globalization, consumerism, and advancements in technology, have transformed travel agencies into highly competitive

"Travel agent has become an integral part of the world’s fastest growing travel and tourism industry. A large percentage of all international and domestic tra

"This book examines all aspects of travel agency and tour operation management as well as the latest methodologies, tools, and theories regarding tourism develo

This book is based on the concept of travel agency management. A reader will be acquainted with various concepts, such as promotion of new tourism and travel de

The terms travel and tourism are often used interchangeably in tourism literature. This comprehensive textbook provides students with essential knowledge of the