As the second edition of Global Business Strategy, this book provides novel insights on how a firm can formulate a successful approach toward its global busines

Written by two leading international business scholars, the Second Edition of International Business takes a truly global perspective that goes beyond the Unite

Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large mul

In the increasingly turbulent political climate, there has been growing interest in economic and international relations with Asia. Understanding the business p