Fritos Pie

Download or read book Fritos Pie written by Kaleta Doolin and published by Texas A&M University Press. This book was released on 2011 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1932 C.E. Doolin, the operator of a struggling San Antonio confectionery, purchased for $100 the recipe for a fried corn chip product and a crude device used to make it, along with a list of nineteen customer accounts. From that humble beginning sprang Fritos ('fries' in Spanish), a product that, thanks to Doolin's marketing ingenuity and a visionary approach to food technology, would become one of the best-known brands in America. Fritos Pie is an insider's look at the never-before-told story of the Frito Company written by Kaleta Doolin, daughter of the company's founder. Filled with personal anecdotes, more than 150 recipes, and stories, this book recounts the company's early days, the 1961 merger that created Frito-Lay, Inc., and beyond.