Fair Trade in CSR Strategy of Global Retailers
| Author | : M. Stefanska |
| Publisher | : Springer |
| Total Pages | : 205 |
| Release | : 2015-02-18 |
| ISBN-10 | : 9781137389046 |
| ISBN-13 | : 1137389044 |
| Rating | : 4/5 (46 Downloads) |
Book Synopsis Fair Trade in CSR Strategy of Global Retailers by : M. Stefanska
Download or read book Fair Trade in CSR Strategy of Global Retailers written by M. Stefanska and published by Springer. This book was released on 2015-02-18 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.
