The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences beco

In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a sa

Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-econom

As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition.

The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences beco