Related Books

Display Advertising with Real-time Bidding (RTB) and Behavioural Targeting
Language: en
Pages: 153
Authors: Jordan L. Boyd-Graber
Categories: Data mining
Type: BOOK - Published: 2017 - Publisher:

DOWNLOAD EBOOK

How can a single person understand what's going on in a collection of millions of documents? This is an increasingly common problem: sifting through an organiza
Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting
Language: en
Pages: 158
Authors: Jun Wang
Categories: Computers
Type: BOOK - Published: 2017-07-13 - Publisher:

DOWNLOAD EBOOK

This monograph offers insightful knowledge of real-world RTB systems, to bridge the gaps between industry and academia, and to provide an overview of the fundam
Marketing and Smart Technologies
Language: en
Pages: 484
Authors: Álvaro Rocha
Categories: Technology & Engineering
Type: BOOK - Published: 2019-11-28 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus
Programmatic Advertising
Language: en
Pages: 279
Authors: Oliver Busch
Categories: Business & Economics
Type: BOOK - Published: 2015-11-26 - Publisher: Springer

DOWNLOAD EBOOK

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption
Agents and Artificial Intelligence
Language: en
Pages: 380
Authors: Jaap van den Herik
Categories: Computers
Type: BOOK - Published: 2019-12-14 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book contains the revised and extended versions of selected papers from the 11th International Conference on Agents and Artificial Intelligence, ICAART 201