Customers the day after tomorrow

Download or read book Customers the day after tomorrow written by Steven Van Belleghem and published by Lannoo Meulenhoff - Belgium. This book was released on 2017-11-29 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are now entering the third phase of digitalization: the phase of far-reaching automation and artificial intelligence. This shift will radically change the relationship between companies and their customers. If companies want to remain customer-oriented, they will need to devise a new kind of customer strategy. This book will guide you through the new phase of digitalization and help you to develop the mindset you need to keep your company ahead of the game in The Day After Tomorrow. Only then will you be able to successfully combine the most brilliant digital innovations with the most unique human skills.