Come Closer

Download or read book Come Closer written by Anita Mendiratta and published by Lulu.com. This book was released on 2011 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: An invaluable resource for tourism leaders, policy makers and stakeholders as they drive the global tourism economy forward. Covering topics from the role of government, diplomacy, tourism investment, and destination branding to niche tourism development, media, tourism safety and green tourism, COME CLOSER offers a framework for strategic and practical tourism economy management and competitiveness. The book includes valuable direction for managing the fine balance of government and private industry in tourism to create shared, sustainable destination growth. Using emotive anecdotes to bring readers closer to the heartbeats of the people who inspire and direct industry growth, Mendiratta's collection of topics helps introduce critical aspects of tourism sector development.