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Media Promotion & Marketing for Broadcasting, Cable & the Internet
Language: en
Pages: 351

Media Promotion & Marketing for Broadcasting, Cable & the Internet

Authors: Susan Tyler Eastman
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012-11-12 - Publisher: CRC Press

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This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion
Broadcasting, Combined with Broadcast Advertising
Language: en
Pages: 284

Broadcasting, Combined with Broadcast Advertising

Authors:
Categories: Broadcasting
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Broadcasting
Language: en
Pages: 1586

Broadcasting

Authors:
Categories: Broadcasting
Type: BOOK - Published: 1956 - Publisher:

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Promotion and Marketing for Broadcasting and Cable
Language: en
Pages: 270

Promotion and Marketing for Broadcasting and Cable

Authors: Susan Tyler Eastman
Categories: Broadcasting
Type: BOOK - Published: 1999 - Publisher:

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Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Bro
Advertising in the Broadcast Media
Language: en
Pages: 370

Advertising in the Broadcast Media

Authors: Elizabeth J. Heighton
Categories: Business & Economics
Type: BOOK - Published: 1976 - Publisher:

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