Service design has established itself as a practice that enables industries to design and deliver their services with a human-centred approach. It creates a con

A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of desig

This open access book is an outcome of several years of research, practice, and teaching experience of the authors on the challenges that underpin the successfu

Service design has established itself as a practice that enables industries to design and deliver their services with a human-centred approach. It creates a con

Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you de