Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter thes

How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer al

Understand the Significance of Symbols in Your Design Work Our world is comprised of a handful of very simple patterns that have been a part of human design sin

The contents of this book are mainly based on ideas discussed within the framework of the 2016 International Conference on Typography and Visual Communication (

Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design pri