As long as men and women dream, the luxury market will flourish, says North American Ferrari's Gian Luigi Longinotti-Buitoni. Today, when more people than ever

Dreams Inc. is a business where the psychology of onea??s dreams meets corporate America. The corporation reenacts peoplea??s dreams, through an intricate theat

The main reason people fail to achieve what they want is life is that they get stuck-- stuck in their routines, stuck in their thought patterns, stuck in their

Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoret