Advertising Media Planning

Author	: Larry D. Kelley
Publisher	: Routledge
Total Pages	: 0
Release	: 2012
ISBN-10	: 0765626357
ISBN-13	: 9780765626356
Rating	: 4/5 (57 Downloads)

DOWNLOAD EBOOK

Book Synopsis Advertising Media Planning by : Larry D. Kelley

Download or read book Advertising Media Planning written by Larry D. Kelley and published by Routledge. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

Advertising Media Planning Related Books

Language: en
Pages: 0

Advertising Media Planning

Authors: Larry D. Kelley

Categories: Advertising media planning

Type: BOOK - Published: 2012 - Publisher: Routledge

DOWNLOAD EBOOK

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved i

Language: en
Pages: 496

Advertising Media Planning, Seventh Edition

Authors: Roger Baron

Categories: Business & Economics

Type: BOOK - Published: 2010-05-28 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising tech

Language: en
Pages: 230

Media Planning: A Practical Guide, Third Edition

Authors: Jim Surmanek

Categories: Business & Economics

Type: BOOK - Published: 1996-02 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media. This

Language: en
Pages: 0

Media Planning & Buying in the 21st Century

Authors: Ronald D. Geskey

Categories: Advertising media planning

Type: BOOK - Published: 2013 - Publisher: Createspace Independent Publishing Platform

DOWNLOAD EBOOK

Want a job in advertising? Well, the marketing and media revolution continues unabated! Advertising media planning also continues in its transition to integrate

Language: en
Pages: 236

The Media Handbook

Authors: Helen Katz

Categories: Business & Economics

Type: BOOK - Published: 2019-05-03 - Publisher: Routledge

DOWNLOAD EBOOK

The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical