Media, Institutions and Audiences

Download or read book Media, Institutions and Audiences written by Nick Lacey and published by Bloomsbury Publishing. This book was released on 2017-03-14 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Institutions and Audiences completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The book delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.