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Driving Customer Appeal Through the Use of Emotional Branding
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Pages: 366
Authors: Garg, Ruchi
Categories: Business & Economics
Type: BOOK - Published: 2017-09-13 - Publisher: IGI Global

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The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organiza
Emotional Branding
Language: en
Pages: 328
Authors: Daryl Travis
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: Crown Business

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How do you launch a product in today's ultra-competitive and often saturated markets, break through the clutter, and develop strong and lasting customer loyalty
Brand Culture and Identity
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Authors: Information Reso Management Association
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Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
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Type: BOOK - Published: 2018-10-05 - Publisher: IGI Global

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The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. Th
Empathetic Marketing
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Authors: M. Ingwer
Categories: Business & Economics
Type: BOOK - Published: 2017-07-01 - Publisher: Springer

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With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their cu