Related Books
Language: en
Pages: 366
Pages: 366
Type: BOOK - Published: 2017-09-13 - Publisher: IGI Global
The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organiza
Language: en
Pages: 328
Pages: 328
Type: BOOK - Published: 2000 - Publisher: Crown Business
How do you launch a product in today's ultra-competitive and often saturated markets, break through the clutter, and develop strong and lasting customer loyalty
Language: en
Pages: 532
Pages: 532
Type: BOOK - Published: 2018-05-04 - Publisher:
Language: en
Pages: 1556
Pages: 1556
Type: BOOK - Published: 2018-10-05 - Publisher: IGI Global
The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. Th
Language: en
Pages: 235
Pages: 235
Type: BOOK - Published: 2017-07-01 - Publisher: Springer
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their cu