Make your research more meaningful, effective and relevant to the business world with this handbook that demystifies the research process.

Organizations need research, and managers have to be able to commission, judge and use others' research as well as conduct research themselves to inform busines

This concise but comprehensive text explains the importance of a scientific approach to business research and problem-solving projects. Requiring no prerequisit

This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach

Now in its fifth edition, Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up th