*UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.* Anyone in business can use social media to increas

Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; m

Put "engage" front and center in your social media marketingengagement strategies! When you focus on the engagement side of a social mediamarketing strategy, yo

This fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and a